Oriflame Beauty Maxi Lash Mascara

Product Information

THE mascara of this age: a revolutionary dual-effect comb applicator and unique mascara formula, giving the fattest, most intense lashes ever seen! 16X more VOLUME! Enriched with natural beeswax and lash-conditioning panthenol. 8 ml

Meet the world’s 1st Dual Comb Mascara – exclusive to Oriflame!
The Breakthrough
After four years of intense research, Oriflame has finally discovered the perfect mascara combination for the most insane, fattest lashes – 16X more VOLUME!
The Myth
The bigger brush, the more volume. This is a misconception everyone has. It is not the size of the brush that brings you volume. What you need is an exclusive Oriflame two-sided comb for an explosive 16 times more volume.
The Mascara

THE mascara of this age: a revolutionary dual-effect comb applicator and unique mascara formula, giving the most intense lashes ever! 16X more VOLUME!

The formulation

The mascara is enriched with natural beeswax and lash-conditioning panthenol that help maintain the health and flexibility of your lashes.

The testing

To present the best results and surprise the beauty world extensive tests have been carried out:

• More than 120 different brushes tested to come up with the solution that Maxi Lash brush comb is the ONE you need for volume.

• 1500 hours spent testing the brushes in Oriflame R&D in Dublin to be sure the one we offer is the best one.

• More than 220 volunteers invited to testing sessions to assure we’ve tried the brush on all kind of lashes.

• Nearly 8000 individual lashes analysed to achieve the best volume results.

The Comb

A special dual-sided comb with precise teeth gives a super volumised fat lash effect. The comb is incredibly simple to manoeuvre and enables you to cover more lashes with each stroke, evenly distributing the mascara with no clumping or smudging.

The application

3 main terms:

Step 1: Apply product using the flat side of the comb to load your lashes with volumising bulk.

Step 2: Then simply comb with either side of the brush, depending on the look you want. With the wider spaced teeth you can achieve a more dramatic volume effect, while with the other side you can achieve a natural, volumised lash look.

The scientist

‘All this brush research began 4 years ago. Can you imagine how much effort, power, expectations and love we have all given to this volumising project?’- says Senior Scientist Dean Hickey. ‘This is the reason why we are very excited about Maxi Lash and we cannot wait to see our clients feel the same’.

The brand manager

‘It is breaking news for the market. After trying it for the first time I was immediately surprised how different it was. It is really unique and you cannot compare it to anything else. I hope the sales will reach as high volumes as your lashes,’ says Daria Ignatova, Senior Brand Manager Colour Cosmetics, with a smile.

Choose Oriflame Maxi Lash mascara and zoom into Max Volume!

Price: £7.95  

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